Breaking Down Barriers: Inclusivity on the Runway
The fashion industry has long been criticized for its lack of diversity and inclusivity, especially on the runway. However, recent efforts from various brands and designers are breaking down these barriers, paving the way for a more inclusive future.
One standout company is Savage X Fenty, founded by singer Rihanna. The brand made waves with its annual fashion shows that feature a diverse array of models, including different body types, ethnicities, and gender identities. By prioritizing inclusivity, Savage X Fenty sets a standard for the industry, showcasing that beauty comes in all forms. In its latest show, the brand featured models ranging from size XS to 3X, and even included pregnant models, highlighting the importance of representation for all.
Another driving force in the movement toward inclusivity is the brand Aerie, a subsidiary of American Eagle Outfitters. Aerie has gained a loyal following for its commitment to unretouched photos and the promotion of body positivity. By showcasing models of all shapes and sizes and rejecting the traditional notion of the “perfect” body, Aerie aims to empower women to embrace their natural beauty. The brand’s "Aerie Real" campaign has been a game-changer, inspiring other companies to reevaluate their marketing strategies and embrace authenticity.
In addition to established brands, emerging designers are also contributing to inclusivity in fashion. The 2021 New York Fashion Week saw the rise of new talents such as Aurora James of Brother Vellies. James is a vocal advocate for diversity and social justice, using her platform to highlight the importance of supporting Black designers and fashion professionals. Her efforts have led to initiatives that promote sustainability and inclusivity, such as the Fifteen Percent Pledge, which encourages retailers to commit at least 15% of their shelf space to Black-owned brands.
Moreover, major fashion houses like Gucci and Balenciaga have taken steps to ensure more representation in their shows. Gucci’s “Gucci Equilibrium” initiative emphasizes inclusivity and supports various communities through philanthropic efforts, while Balenciaga’s casting choices have increasingly reflected a more diverse array of models.
Inclusivity is not solely a moral imperative; it also makes good business sense. Studies show that brands embracing diversity in their marketing strategies see improved customer loyalty and increased market share. Companies that represent a broad spectrum of consumers resonate more deeply with their audience, as they reflect their values and experiences.
However, while progress has been made, the fashion industry still has a long way to go. Responsibility lies with both brands and consumers to demand and support inclusivity on the runway. As more companies embrace diverse representations, the hope is that the future of fashion will reflect the true beauty of diversity, celebrating every individual’s uniqueness.
As we move forward, it’s crucial to continue advocating for inclusivity in all areas, ensuring that the achievements made thus far inspire lasting change. The runway should be a place where everyone feels represented, valued, and beautiful—because fashion, at its core, is meant to celebrate individuality.
